The Outwit Lab
We test it before we sell it.
SEO changes constantly. AI changes even faster. Instead of pretending we know everything, we publish experiments — hypothesis, method, data, findings.
Can AI content rank on Google?
I tested how AI-assisted content performs in search when it’s edited, structured, and fact-checked like a real editorial workflow.
Updated April 1, 2026
Read experiment →In ProgressHow fast can a new domain rank?
I’m measuring what it actually takes for a new domain with no history to start earning meaningful organic traffic.
Updated April 1, 2026
Read experiment →CompleteCan a $200 niche site make money?
I ran a low-budget niche site experiment to see if careful topic selection and lean execution can still produce meaningful revenue.
Updated April 1, 2026
Read experiment →In ProgressBuilding a local SEO agency site from scratch
A public rebuild and growth log for Outwit with Search Console screenshots every two weeks: indexed pages, impressions, clicks, and rankings.
Updated April 1, 2026
Read experiment →In ProgressTesting city pages for local SEO
Do city pages (Frisco, Allen, etc.) actually get indexed and rank—or do they sit ignored? Testing with real pages and real Search Console data.
Updated April 1, 2026
Read experiment →