Insights
What the data says
Notes on SEO, websites, and marketing from someone who tests things on real sites first.
January 2025
Why most business websites fail
Most sites look fine—but fail at one job: turning the right visitors into conversations. Here's how to spot the leaks.
7 min read
Read article →February 2025
How much should a website cost in 2026?
A grounded way to think about website budgets, from simple builds to strategy-led redesigns.
9 min read
Read article →February 2025
How long does SEO really take?
What you can expect in the first 3, 6, and 12+ months—and how to know if your investment is working.
8 min read
Read article →March 2025
What makes a high-converting website
The structure, messaging, and proof we look for when we rebuild a homepage to actually sell.
10 min read
Read article →March 2025
Local SEO: The complete guide
How local brands can use Google Business, on-site content, and reviews to own their market.
12 min read
Read article →April 2025
Marketing funnels explained for small businesses
A simple, non-academic way to understand funnels—and how to build one without 20 tools.
6 min read
Read article →April 2025
SEO vs paid ads: which one should you choose?
When to invest in search, when to lean on ads, and how the two can work together instead of competing.
7 min read
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